Hyatt Regency O'Hare

What’s New

The Vendor Relations ShareGroup at HIDA’s Streamlining Healthcare Conference provides a peer-to-peer discussion forum for healthcare manufacturer and distributor executives to exchange ideas and problem solve around the efficient management of the manufacturer-distributor relationship.

#1 Accountable relationships will turn into long-term business partnerships

Maintain transparency and honesty in every relationship because trust is the basis for opportunity. To evaluate outcomes, manufacturers and distributors can use scorecards, and then put metrics into place and plan next steps. You may also consider sharing rosters to create more opportunities.

#2 Customer-centric marketing programs
Marketing programs can become a partnership when both the manufacturer and distributor realize value from the investment. Marketing programs need to target individual customer needs in order to generate loyalty.

#3 Quantifying the partnership
Consider using a pyramid model that helps you identify levels of partnerships. Level set expectations and objectives at the outset and document ROI ultimately.

Stay tuned for more info about the Vendor Relations ShareGroup at the HIDA Executive Conference on March 20-23, 2018, Orlando, FL.